Sabina El Khouri
About Sabina El Khouri
Sabina El Khouri is a Sr Digital Experimentation Strategist at General Mills with extensive experience in digital media and advertising, having worked in various roles across multiple companies in the Greater Minneapolis-St. Paul Area.
Sr Digital Experimentation Strategist at General Mills
Sabina El Khouri is currently working as a Sr Digital Experimentation Strategist at GWorks, General Mills in the Greater Minneapolis-St. Paul Area. In this role, she is responsible for leading digital experimentation strategies and driving innovative approaches to boost digital performance. Her current position leverages her extensive expertise and experience in digital strategy and media planning.
Previous Roles in Digital Strategy and Media Planning
Before joining General Mills, Sabina El Khouri held various roles in digital strategy and media planning. She worked as Associate Director, Integrated Planning at EssenceMediacom for 10 months and Associate Director, Digital Activation at Resolution Agency for 6 months, both roles based in Greater Minneapolis-St. Paul Area. She also served as Sr Digital Media Strategist at JT Mega for 2 years, Media Supervisor at LSB for 8 months, and Supervisor, Digital Strategy at Haworth Marketing + Media for 1 year. Earlier in her career, she was a Senior Media Planner at VMLY&R COMMERCE and a Media Strategist and Media Analyst at McCann Worldgroup.
Education in Communication and Media Studies
Sabina El Khouri completed her Bachelor of Arts (B.A.) in Communication and Media Studies with a Minor in Graphic Design at the University of Minnesota from 2009 to 2013. Her academic background has provided a solid foundation for her professional career in digital strategy, media planning, and advertising. Prior to that, she earned her High School Diploma from Graded - The American School of São Paulo.
Fluency in Multiple Languages and International Experience
Sabina El Khouri is fluent in four languages: English, Arabic, Portuguese, and French. This linguistic proficiency has enabled her to work and adapt effectively in various cultural contexts. She holds dual citizenship in the United States and Lebanon and has lived in six different countries, including the United States, Germany, Brazil, United Arab Emirates, Lebanon, and Switzerland. Her international experience and adaptability are key assets in her professional career.
Early Career and Internships
Sabina El Khouri's early career includes internships that provided valuable industry experience. She worked as an Intern at WMcCann in São Paulo, Brazil, and as a Design Intern at General Motors in São Caetano, Brazil. These internships helped build her foundational skills in media analysis and design, contributing to her current expertise in digital experimentation and strategic planning.