Sabrina Esser
About Sabrina Esser
Sabrina Esser is a Senior Marketing Associate at General Mills, working on the established brand Old El Paso. She has a diverse background in marketing and has received recognition for her contributions to the field.
Company
Sabrina Esser is currently employed at General Mills as a Senior Marketing Associate. At General Mills, she focuses on the established brand Old El Paso. Sabrina's role involves overseeing marketing initiatives and campaigns, contributing to the brand's growth and market presence.
Title
Sabrina Esser holds the title of Senior Marketing Associate at General Mills. She specializes in managing and promoting the established brand Old El Paso within the company's portfolio.
Education and Expertise
Sabrina Esser earned her Master of Business Administration from the University of Minnesota's Carlson School of Management between 2010 and 2014. She also holds a Bachelor of Arts degree from St. Olaf College, where she studied from 2004 to 2008. In addition, she holds a certification in Digital Marketing from the American Marketing Association.
Background
Sabrina has a diverse professional background, having held various marketing positions. She worked as a Marketing Associate at General Mills for brands such as Bisquick, Gold Medal Flour, and Pillsbury. She also has experience as a Marketing Business Analyst at Chrom Tech, Inc. and as a Care Delivery Marketing Intern at HealthPartners. Earlier in her career, Sabrina held positions at Simon Says Give, Mayo Clinic, and Northfield Community Resource Center.
Achievements
Sabrina has led a successful rebranding campaign for Old El Paso, resulting in a 15% increase in market share. She developed a digital marketing strategy for the brand that boosted online engagement by 25%. Sabrina received the General Mills Marketing Excellence Award in 2020 and served as a guest speaker at the Minnesota Marketing Summit in 2021. She also contributes to the academic community by mentoring marketing students at the University of Minnesota's Carlson School of Management and has published an article in the Journal of Marketing Research on consumer behavior in the food industry.