Sam Hattar
About Sam Hattar
Sam Hattar is the Director of Market Strategy & Revenue Management at General Mills in Mississauga, Ontario, Canada, with over 20 years of experience in various roles within the company.
Company
Sam Hattar currently works at General Mills in Mississauga, Ontario, Canada. Throughout his career, he has held numerous roles within the organization, contributing significantly in areas such as market strategy, revenue management, marketing, and business development.
Title
Sam Hattar holds the position of Director, Market Strategy & Revenue Management at General Mills. In this role, he is responsible for developing and implementing strategies that optimize market presence and drive revenue growth for the company.
Education and Expertise
Sam Hattar studied at York University - Schulich School of Business, where he pursued a degree in Business, Management, Marketing, and Related Support Services. He achieved Honours Business Administration, completing his studies between 1997 and 2001. His educational background laid a solid foundation for his extensive career in marketing, strategy, and business development.
Professional Background
Sam Hattar has been with General Mills for over 20 years. He started his career as an Associate Marketing Manager for Adult Cereal in 2001. Over the years, he has held various roles, including Category Planning Manager, Aisle Development Manager, and Customer Business Development Manager. His responsibilities have expanded to encompass trade marketing, category development, and business planning, particularly in the cereal category and non-perishable foods.
Revenue Management Expertise
In his role as Director, Market Strategy & Revenue Management, Sam Hattar leverages his deep understanding of market strategies to drive growth. He has a history of optimizing product placement within retail environments and has played a key role in the development of business strategies for major retailers like Walmart. His experience in joint business planning (JBP) and leadership roles underline his expertise in steering both market strategy and revenue management efforts.