Sam Hickman
About Sam Hickman
Sam Hickman is the Sr. Associate Brand Manager for Fruit Snacks at General Mills, overseeing brands like Gushers, Fruit by the Foot, Fruit Rollups, and Mott's in Minneapolis, Minnesota.
Title
Sam Hickman currently holds the position of Sr. Associate Brand Manager for Fruit Snacks at General Mills. This role includes oversight of brands such as Gushers, Fruit by the Foot, Fruit Rollups, and Mott's in Minneapolis, Minnesota.
Company
Sam Hickman works at General Mills, a leading global food company known for producing and marketing a wide range of consumer food products. His focus is on the Fruit Snacks category, managing well-known brands to drive market presence and growth.
Previous Roles and Experience
Sam Hickman has a rich history with General Mills, holding multiple roles over the years, including Sr. Associate Brand Manager for Cascadian Farm Cereal, Granola, Bars and Associate Brand Manager for Yoplait Yogurt. Additionally, he served in roles related to marketing communication and shopper marketing for Go-GURT and Yoplait, as well as participating in high-profile initiatives like BoxTops for Education and Save Lids to Save Lives. Prior to these roles, he worked as a Marketing Manager at DecoPac, Inc.
Education and Expertise
Sam Hickman holds a Bachelor of Science degree from Minnesota State University, where he studied Psychology, Biology, and Chemistry. His educational background supports his comprehensive understanding of consumer behavior and product marketing strategies in the food industry.
Achievements
Sam Hickman has led marketing strategies that resulted in significant achievements, including the successful launch of new flavors in the Fruit Snacks category. His digital marketing campaign for Gushers boosted online engagement by 20%. Additionally, he implemented a sustainability initiative for Fruit Rollups, reducing plastic use by 15%. These efforts contributed to his receipt of the 'Marketing Excellence Award' at General Mills in 2020.
Industry Contributions
Sam Hickman presented at the 2022 Brand Innovators Summit on 'Innovative Marketing Strategies for CPG Brands'. He also authored a white paper titled 'The Future of Digital Marketing in the CPG Industry', published in a leading industry journal, contributing to thought leadership in the consumer packaged goods sector.