Samantha Soltau
About Samantha Soltau
Samantha Soltau is a Senior Marketing Associate at General Mills with extensive experience in brand management and marketing innovation, previously working at Paris Presents Incorporated and The Kraft Heinz Company.
Current Role at General Mills
Samantha Soltau is currently employed at General Mills, holding the position of Senior Marketing Associate. She is involved in the marketing efforts for the Oui by Yoplait Innovation in Minneapolis, Minnesota.
Role at Paris Presents Incorporated
At Paris Presents Incorporated, Samantha Soltau serves as the Brand Manager, Innovation. In this role, she led the launch of a new product line that resulted in a 15% increase in market share within the first year. She also developed a comprehensive market research strategy that identified key consumer trends and informed product innovation. Additionally, she implemented data analytics tools to optimize marketing campaigns, which led to a 20% increase in campaign efficiency. Samantha also organized and led outdoor team-building activities, fostering a collaborative work environment. In recognition of her contributions, she received an internal award for excellence in innovation in 2021.
Previous Experience at The Kraft Heinz Company
Before her current roles, Samantha Soltau worked at The Kraft Heinz Company. From 2019 to 2020, she was the Senior Associate Brand Manager, Marketing - Brand Build. Her tenure lasted for a year, during which she contributed to the company's marketing strategies and brand development initiatives.
Early Career and Internships
Samantha Soltau has accumulated a wealth of experience through various early career roles and internships. She worked as an Account Manager at Fallon from 2015 to 2017, and as a Project Analyst at Honeywell Aerospace from 2014 to 2015. She also held positions at Gekko Sports, Excel Foodservice Marketing, and Honeywell in different marketing capacities. Moreover, she served as Vice President of Finance at Pi Beta Phi MN Alpha and was involved with other university organizations such as the Women in Business University of Minnesota and the University of Minnesota Waterski Club.
Educational Background
Samantha Soltau earned her degree in Marketing and Entrepreneurial Management from the University of Minnesota - Carlson School of Management, where she studied from 2010 to 2014. Her education provided a solid foundation for her career in marketing and brand management.