Samer Massaad
About Samer Massaad
Samer Massaad is the Assistant Sales Manager for General Mills in Kuwait and Qatar, handling brands like Betty Crocker, Häagen-Dazs, and Nature Valley.
Current Position at General Mills
Samer Massaad is currently an Assistant Sales Manager at General Mills, responsible for managing brands such as Betty Crocker, Häagen-Dazs, and Nature Valley in Kuwait and Qatar. He operates out of Minneapolis, Minnesota in the United States. His role includes overseeing sales strategies and expanding the market presence of these well-known brands in the specified regions.
Previous Roles at Bolton
Before joining General Mills, Samer Massaad worked at Bolton in various roles. From 2017 to 2018, he was the Area Manager for UAE, handling brands like Rio Mare, Merito, Smac, WC Net, and Omino Bianco. Prior to that, he served as a Trade Marketing Specialist for the same brands from 2015 to 2016. His responsibilities included developing and implementing trade marketing strategies in Milan, Lombardy, Italy.
Sales Experience at Group Plus Media and Fattal Group
Samer Massaad has significant sales experience, starting at Group Plus Media as a Sales Executive in outdoor advertising from 2014 to 2015 in Dubai, UAE. He then moved to Fattal Group, working as a Field Sales Executive from 2013 to 2014, managing luxury brands such as Clarins Group, Thierry Mugler, and Cartier in Beirut, Lebanon. Earlier, he served as an Indoor Sales Executive at Fattal Group, handling brands like D&G, Gucci, Cartier, Hermes, Montblanc, and Lacoste from 2011 to 2013.
Educational Background
Samer Massaad studied at Notre Dame University, earning a Bachelor's degree in Marketing and Management from 2009 to 2013. He previously attended Antonine Sisters School, where he received a Bachelor of Applied Science, which he pursued from 1994 to 2009.
Diverse International Work Experience
Samer Massaad has a diverse international background, having held positions in multiple countries including the United States, Italy, UAE, Lebanon, and Japan. His roles span various sectors such as luxury goods, trade marketing, and outdoor advertising, giving him extensive experience in managing high-profile brands across different regions.