Samuel Bussieres
About Samuel Bussieres
Samuel Bussieres is the Marketing Director at General Mills in Toronto, Ontario, Canada, with over 15 years of experience in marketing and business leadership roles.
Current Role at General Mills
Samuel Bussieres is currently serving as the Marketing Director at General Mills in Toronto, Ontario, Canada. With his extensive marketing background, he plays a crucial role in steering the company’s marketing strategy and execution. He leverages his comprehensive experience in the consumer goods sector, particularly in the food industry, to drive business growth and brand positioning.
Professional Experience at General Mills
Prior to his current role, Samuel Bussieres held multiple key positions at General Mills. As an Associate Marketing Director, Snacks, from 2017 to 2018, he led significant initiatives in the snacks segment. From 2014 to 2017, he served as the Marketing Manager for Yoplait Canada, where he played a pivotal role in the rebranding efforts. His strategic insights and leadership were instrumental in the successful launch of several snack products during his tenure.
Career at L'Oréal
Before joining General Mills, Samuel Bussieres had a substantial tenure at L'Oréal. From 2010 to 2014, he was the Marketing Group Manager, responsible for driving innovative marketing campaigns that enhanced brand awareness significantly. Previously, he served as the Key Account Manager from 2009 to 2010 and as a Product Manager from 2006 to 2009, where he developed valuable skills in handling product lines and maintaining key client relationships.
Early Career and Educational Background
Samuel Bussieres began his professional journey as a Project Leader in Research Marketing at NEWAD from 2004 to 2006. His academic foundation includes a Master's degree in Communication from Université de Montréal, earned between 2002 and 2004, and a BAA in Marketing from HEC Montréal, completed from 1998 to 2001. His robust educational background provided a solid platform for his successive career achievements.
Expertise and Skills
With over 15 years of experience in marketing and business leadership roles, Samuel Bussieres has honed a strong expertise in consumer goods marketing. His proficiency includes developing and executing marketing strategies based on consumer insights, leading high-performing teams, and significantly improving brand awareness. He is also actively involved in mentoring junior marketing professionals, demonstrating his dedication to fostering the next generation of marketing leaders.