Sandra Andrade
About Sandra Andrade
Sandra Andrade is the Brand Building Leader for Häagen Dazs at General Mills in Ciudad de México, with extensive experience in brand coordination and marketing within the consumer goods industry.
Current Position at General Mills
Sandra Andrade is the Brand Building Leader for Häagen Dazs at General Mills, based in Ciudad de México. She leads brand building initiatives and strategies for Häagen Dazs in the North Latam region. Sandra's role involves brand coordination and leveraging social media for customer engagement.
Previous Experience at General Mills
Sandra worked as a Brand Building Analyst at General Mills from 2017 to 2018. During this time, she was based in Ciudad de México, where she developed expertise in brand coordination and marketing strategies. Her role involved tasks that contributed to the overall brand building efforts within the organization.
Marketing Role at Pernod Ricard
Before joining General Mills, Sandra served as a Marketing Assistant for Absolut & Wyborowa Vodka at Pernod Ricard. From 2016 to 2017, she was responsible for various marketing tasks in México, contributing to brand building and customer engagement.
Early Career at Sudler & Hennessey
Sandra's early career includes positions at Sudler & Hennessey. She worked as an Account Executive from 2015 to 2016 and as an Advertising Intern for six months in 2015, both in Ciudad de México. These roles provided her with foundational experience in the advertising and marketing industry.
Educational Background
Sandra studied at Universidad Francisco de Vitoria, where she completed a Programa de Intercambio académico in Marketing/Marketing Management, General from 2012 to 2013. She also attended Universidad Anáhuac from 2010 to 2015, furthering her education in marketing. Additionally, Sandra attended a summer program at Berklee College of Music in 2010.