Sandra Kim
About Sandra Kim
Sandra Kim is the Consumer and Market Intelligence - Applied Analytics & Measurement Associate Manager at General Mills, specializing in digital media measurement and market analysis.
Title
Sandra Kim is the Consumer and Market Intelligence - Applied Analytics & Measurement Associate Manager at General Mills.
Current Role at General Mills
Sandra Kim leads holistic media measurement with a focus on digital media for the Meals and Baking Operating Unit at General Mills. She consults and builds digital media test designs, analyzing results for cross-platform media insights.
Previous Roles at General Mills
Sandra Kim held multiple roles at General Mills prior to her current position. From 2021 to 2022, she was a Global Consumer Insights - Snacks Consumer Experience Associate. From 2019 to 2021, she served as a Global Consumer Insights Associate - Convenience & Foodservice. Her journey at General Mills began in 2018 as a Global Consumer Insights Associate - Growth Insights and Analytics in Greater Minneapolis-St. Paul Area.
Experience Before General Mills
Sandra Kim has diverse experience from various organizations prior to joining General Mills. She worked at the McCombs School of Business as a Graduate Research & Teaching Assistant in Marketing from 2015 to 2017 in Austin, Texas Area. She was a Global Sourcing Analyst at Target from 2013 to 2015. Additionally, Sandra had internships at the Korea Exchange in 2012 and UBS in 2010 in Houston, Texas Area.
Academic Background
Sandra Kim studied at Texas McCombs School of Business where she earned a Master of Science (MS) in Marketing from 2015 to 2017. She also holds a Bachelor of Arts (BA) in Economics with a minor in Business from Rice University.