Sara Ashman
About Sara Ashman
Sara Ashman is the Global Consumer Insights Sr Manager at General Mills, with over two decades of experience in consumer insights and market research.
Title
Sara Ashman holds the position of Global Consumer Insights Sr Manager at General Mills. In this role, she leads initiatives to understand and predict consumer behavior using her extensive background in applied economics. Her work focuses on driving consumer-centric strategies through in-depth market research and data analytics.
Company
Sara Ashman is currently employed at General Mills, a leading global food company. She began her tenure at General Mills as a Consumer Insights Manager from 2003 to 2009. After a brief interval, she rejoined the company and was promoted to her current role as Global Consumer Insights Sr Manager, where she has served for over 14 years.
Education and Expertise
Sara Ashman obtained her PhD in Applied Economics and an MS from the University of Minnesota, where she studied from 1995 to 2000. She also holds a BA in Economics from St. Olaf College, which she earned between 1989 and 1993. Her academic background equips her with a robust framework of knowledge in economics, integral to her role in consumer insights and market research.
Career Background
Before joining General Mills, Sara Ashman worked at SimonDelivers.com as a Customer Information Manager from 2000 to 2003. Her career at General Mills began in 2003 as a Consumer Insights Manager, a role she held for six years before advancing to her current position. Her career journey reflects over two decades of experience in consumer insights and market research, demonstrating her capability in managing large datasets for actionable insights and leading cross-functional teams.
Achievements and Skills
Throughout her career, Sara Ashman has specialized in managing and analyzing extensive datasets to derive valuable consumer insights. She has led cross-functional teams to implement consumer-centric strategies effectively. Her strong background in applied economics allows her to leverage her expertise in understanding and predicting consumer behavior, making significant contributions to her field.