Sarah Arneson
About Sarah Arneson
Sarah Arneson is the Associate Manager of Futures Intelligence at General Mills, with a background in sales intelligence, research, and marketing insights across various industries.
Current Position at General Mills
Sarah Arneson is currently employed at General Mills as the Associate Manager of Futures Intelligence. In this role, she is responsible for analyzing and anticipating future market trends, customer needs, and competitive landscapes. Her work is instrumental in informing strategic decisions and product innovations at General Mills. This position leverages her expertise in market research and intelligence to drive forward-looking insights and strategies.
Previous Roles at Deluxe
Before joining General Mills, Sarah Arneson worked at Deluxe in two significant roles. From 2020 to 2021, she served as the Sales Intelligence Program Manager in Shoreview, Minnesota. In this position, she managed programs designed to optimize sales operations through intelligence-driven strategies. Prior to that, she was the Research & Insights Manager from 2018 to 2019, where she conducted in-depth research to support business strategy and decision-making.
Experience at Goodwill-Easter Seals MN
From 2013 to 2018, Sarah Arneson worked at Goodwill-Easter Seals MN in the Greater Minneapolis-St. Paul Area. She first served as the Marketing & Insights Coordinator for two years before being promoted to Marketing & Insights Manager. In these roles, she spearheaded marketing efforts and conducted research to improve organizational strategies, customer experiences, and market positioning.
Educational Background
Sarah Arneson has a diverse educational background that includes a Bachelor of Science in Visualization and Entrepreneurial Studies from the Minneapolis College of Art and Design. Additionally, she attended the University of St. Thomas - Opus College of Business, where she achieved a Mini Master of Marketing Management and a certification as a Certified Digital Marketing Professional. Her education has equipped her with a robust foundation in marketing, project management, and digital marketing techniques.
Expertise in Market Research and Insights
Sarah Arneson is highly skilled in designing and executing research programs, leveraging various datasets and methodologies to provide comprehensive insights. Her expertise includes insights roadmap planning, management, and execution. She is known for her ability to synthesize complex information and communicate it effectively, thereby facilitating informed decision-making and strategic development. Her work consistently focuses on the Voice of the Customer and aims to enhance customer experiences and product innovation.