Sarah Belcourt
About Sarah Belcourt
Sarah Belcourt is a Consumer Insights Associate specializing in in-context experimentation at General Mills, where she guides innovation and product renovation based on consumer feedback.
Company
Sarah Belcourt is currently employed at General Mills. She has a long history with the company, having held various roles over the years. General Mills is a major American manufacturer and marketer of branded consumer foods, selling its products through retail stores. The company is known for a wide range of products, including cereals, yogurt, snacks, and meals.
Title
Sarah Belcourt holds the title of Consumer Insights Associate, In Context Experimentation at General Mills. In this role, she conducts in-context experimentation to guide innovation and product renovation. By working directly with real consumers, real products, and in real situations, she gathers valuable insights to inform product and brand strategy in the Consumer Package Goods sector.
Past Roles at General Mills
Throughout her career at General Mills, Sarah Belcourt has held multiple roles including Consumer Insights Associate, Best Practice & Training (2016-2018), Senior Marketing Associate for Betty Crocker (2015-2016), Customer Operations Team Leader (2014-2015), Order Operations Support Specialist (2013-2014), Customer Operations Analyst (2012-2013), Customer Operations Specialist II (2010-2012), and Account Operations Specialist I (2007-2010) in the Greater Minneapolis-St. Paul Area. This extensive background in various capacities has provided her with a broad understanding of both consumer insights and operational efficiency.
Education and Expertise
Sarah Belcourt completed her Bachelor of Arts in Journalism and Mass Communication at the University of Minnesota-Twin Cities from 2002 to 2006. She also studied Communication and Media Studies at IES Abroad in Barcelona in 2005. Her academic background has equipped her with the skills necessary for effective communication and media interaction, which have been instrumental in her roles at General Mills.
Global Collaboration and Retail Experience
Sarah Belcourt collaborates globally to inform product and brand strategies for Consumer Package Goods. She has experience with various retail formats including grocery, club, and convenience stores. This expertise is crucial for strategizing how to make food products that people love, based on direct consumer feedback.