Sarah Engelmann
About Sarah Engelmann
Sarah Engelmann is the Assistant Manager of Brand Experience at Pillsbury, part of General Mills. She has extensive experience in marketing and brand management, having previously worked at Penguin Random House and other organizations.
Current Role at General Mills
Sarah Engelmann currently serves as the Assistant Manager of Brand Experience at Pillsbury, a renowned brand under General Mills. In her role, she focuses on enhancing brand engagement and sales through a variety of marketing strategies. She has been instrumental in implementing data-driven approaches to optimize digital marketing efforts and has led successful influencer marketing campaigns involving top food bloggers and social media influencers.
Previous Experience at General Mills
Before her current role, Sarah worked as a Senior Planner for Brand Experience at Pillsbury from 2020 to 2022. During her tenure, she played a key role in rebranding efforts to keep the brand relevant and appealing to a modern audience. She conducted extensive market research to develop more targeted and effective marketing strategies and managed cross-functional teams to deliver integrated marketing communications.
Marketing Career at Penguin Random House
Sarah Engelmann had a significant tenure at Penguin Random House, where she held multiple roles. From 2017 to 2020, she served as Marketing Manager for Doubleday Books in New York, overseeing various marketing initiatives. Prior to that, she was a Marketing Associate from 2016 to 2017 and a Marketing Assistant from 2015 to 2016. Her responsibilities included executing marketing plans, coordinating publicity efforts, and collaborating with authors to promote their works.
Education and Professional Development
Sarah studied at the University of Minnesota, graduating magna cum laude with a Bachelor's degree in 2012. She further honed her skills by obtaining a Digital Marketing Certificate from General Assembly in 2018, where she studied for 11 months. This educational foundation has equipped her with the knowledge and skills necessary to excel in her marketing career.
Earlier Career and Internships
Sarah's early career includes diverse roles such as Publicity Assistant at Press Shop PR and Publicity and Marketing Assistant at Alyson Sinclair PR (now Nectar Literary). She also gained valuable experience as a Marketing Assistant at Graywolf Press and as a Marketing and Publicity Intern. Additionally, she worked as an On-Call Advocate and Domestic Violence Awareness Month Coordinator at The Aurora Center, University of Minnesota-Twin Cities.