Sarah Leinberger (MBA)
About Sarah Leinberger (MBA)
Sarah Leinberger is the Head of Brand Experience Marketing, Snacks at General Mills, leading brand-building communications for various snack brands.
Current Role at General Mills
Sarah Leinberger currently serves as the Head of Brand Experience Marketing, Snacks at General Mills. She leads the strategy and orchestration of consumer-first brand-building communications and experiences for multiple snack brands, including Nature Valley, Totinos, Gushers, Fruit Roll Ups, Chex Mix, Motts Fruit Snacks, Dunkaroos, Larabar, Fruit by the Foot, and Bugles. Additionally, she handles media, digital, content, multi-cultural, commerce, loyalty, and performance marketing within the Snacks Division. She began this role on November 1, 2022.
Previous Roles at General Mills
Before her current position, Sarah Leinberger was Head of Brand Experience and Connected Commerce Marketing for North America Foodservice at General Mills. She held this role from 2020 to 2022. In a prior tenure at General Mills, she worked as Promotion Marketing Senior Planner from 2005 to 2009. These roles involved significant strategic planning and marketing responsibilities, showcasing her expertise in brand and experience marketing.
Career at Target
Sarah Leinberger has an extensive background with Target Corporation, where she held various roles. She was Director of Enterprise Talent and Change Management from 2019 to 2020 and Director of Client Engagement, Merchandising Talent and Change from 2015 to 2019. Before these roles, she served as Director of Merchandise Planning from 2012 to 2015 and Omnichannel Senior Buyer from 2011 to 2012. Earlier in her career at Target, she was an eCommerce Senior Buyer from 2010 to 2011.
Early Career Experience
Sarah Leinberger began her marketing career at Land O'Lakes, where she worked as an Associate Brand Manager from 2009 to 2010. This early position helped her build essential skills in brand management. She further developed her expertise in promotion marketing at General Mills, serving as Promotion Marketing Senior Planner from 2005 to 2009.