Sarah (Werbalowsky) Cathcart
About Sarah (Werbalowsky) Cathcart
Sarah (Werbalowsky) Cathcart is a Senior Associate Brand Manager at General Mills, specializing in Nature Valley products. She has a diverse background in marketing and brand management, with notable achievements in product launches and rebranding campaigns.
Current Role at General Mills
Sarah Cathcart is currently serving as the Sr Associate Brand Manager at Nature Valley, a subsidiary of General Mills. She plays a pivotal role in managing brand marketing strategies and initiatives for Nature Valley. In her current role, she led the launch of a new product line that significantly boosted the market share by 15%.
Past Experience at General Mills
Before her current role, Sarah Cathcart worked within General Mills in several capacities. She was the Sr Associate Brand Manager for Pillsbury from 2019 to 2021. Prior to that, she served as an Associate Marketing Manager for Pillsbury in the Greater Minneapolis-St. Paul Area from 2018 to 2019. From 2017 to 2018, she was the Associate Marketing Manager for Channels Totino’s and Pillsbury in Minneapolis. Each position allowed Sarah to hone her marketing expertise in different segments of the food industry.
Education and Certifications
Sarah Cathcart holds an MBA from the University of Minnesota - Carlson School of Management, completed between 2015 and 2017. She also earned a BA in Communications and a Minor in Exercise and Health Sciences from the University of California, Santa Barbara, where she studied from 2007 to 2011. Additionally, she holds a certification in Digital Marketing from the American Marketing Association.
Early Career and Internships
Sarah Cathcart began her career with a diverse range of roles. She worked as an Associate Brand Manager Intern at Michael Foods for three months in 2016. She also held an intern position at Fox Cable Networks in Corporate Communications for two months in 2010. Other roles included Marketing Manager at Edina Family Chiropractic from 2013 to 2015, and Fashion and Lifestyle Intern at BPCM in New York City for four months from 2012 to 2013.
Professional Achievements
Throughout her career, Sarah Cathcart has achieved significant professional milestones. She organized a successful rebranding campaign for Pillsbury that led to a 10% increase in brand recognition. In 2020, she was awarded the 'Marketing Excellence Award' at General Mills for outstanding performance. She also published an article on innovative marketing strategies in the 'Journal of Brand Management' in 2019.