Sarah Wilson
About Sarah Wilson
Sarah Wilson is a Senior Planner in Customer Marketing at General Mills, focusing on Walmart. She has a diverse background in marketing roles across various industries, with expertise in sustainable management, SEO, and branding.
Current Role at General Mills
Sarah Wilson serves as the Senior Planner for Customer Marketing with a focus on Walmart at General Mills. In this role, she strategizes and manages marketing initiatives aimed at optimizing customer engagement and enhancing sales performance. Her efforts are pivotal in driving the overall marketing strategy and ensuring alignment with Walmart’s objectives.
Previous Experience at Infuze Credit Union
Sarah worked at Infuze Credit Union for four years, starting as a Graphic Design Artist in 2018 before being promoted to Vice President of Marketing the same year. During her tenure, she was responsible for overseeing all marketing activities, developing customer-centric marketing strategies, and enhancing brand visibility. Her background in graphic design significantly contributed to her effective leadership in the marketing department.
Marketing Roles at Brewer Science
Prior to her time at Infuze Credit Union, Sarah was employed by Brewer Science in Rolla, Missouri. She initially served as a Product Promotion Specialist II from 2014 to 2017 before being promoted to Senior Marketing Specialist. In these roles, she focused on marketing strategies, product promotions, and digital communication for the technology sector. Her work helped in expanding the reach and impact of Brewer Science's products.
Educational Background
Sarah Wilson holds an MBA in Sustainable Management from Missouri University of Science and Technology, attained from 2011 to 2013. She also earned a Bachelor of Fine Arts in Graphic Design with a Minor in Art History from Missouri State University. Prior to that, she achieved an Associate of Applied Science in Graphic Design and an Associate of Art from Ozarks Technical Community College in 2008.
Skills and Expertise
Sarah is proficient in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, as well as strategy planning and branding. Her skills in these areas have been honed through her extensive experience in diverse industries, including financial services, high tech, and healthcare. Her background in sustainable management informs her approach to creating long-term, impactful marketing strategies.