Savita Mc Laughlin
About Savita Mc Laughlin
Savita Mc Laughlin is the Brand Experience, Sr. Manager, Shopper Marketing at General Mills, where she leads a team supporting strategic grocery customers and oversees Shopper & eCommerce Marketing investments.
Title
Savita Mc Laughlin serves as the Brand Experience, Sr. Manager, Shopper Marketing at General Mills.
Company
Savita Mc Laughlin is currently employed at General Mills, where she manages shopper engagement, marketing investments, and brand experience.
Education and Expertise
Savita Mc Laughlin attended Michigan State University, where she studied Marketing and Hotel & Restaurant Management, earning a Bachelor of Arts (BA) degree. Her education laid the foundation for a successful career in strategic grocery and shopper marketing.
Career at General Mills
Savita Mc Laughlin has been with General Mills for an extensive period, holding various roles of increasing responsibility. Starting as a Sales Representative in 1992, she progressed to roles such as Regional Sales Assistant, Business Team Manager, and Business Planning Manager. She has also served as Sr Business Planning Manager, Key Account Manager, and Assistant Manager in Shopper Marketing. Currently, she leads as the Brand Experience, Sr. Manager, Shopper Marketing.
Roles and Responsibilities
In her role at General Mills, Savita Mc Laughlin leads a team of 10, supporting strategic grocery customers including ADUSA, Publix, and Meijer. She oversees the Shopper & eCommerce Marketing investment and guides the Hispanic shopper marketing strategy. Additionally, she serves as the Shopper Marketing Manager Lead for the Cereal Operating Unit and manages the roll out and operation of the Shopper Planning & Budgeting system.