Scott J. Holthaus
About Scott J. Holthaus
Scott J. Holthaus is the Assistant Manager of Digital Media and Programmatic Media at General Mills in the Greater Minneapolis-St. Paul Area, with over 13 years of experience in marketing.
Current Role at General Mills
Scott J. Holthaus currently serves as the Assistant Manager Digital Media and Assistant Manager Programmatic Media at General Mills, located in the Greater Minneapolis-St. Paul Area. In his current role, he drives inventory strategy and technological innovation within brand media execution. Additionally, he collaborates with agencies to establish best practices and key performance indicators (KPIs) to ensure media efficiency and effectiveness.
Previous Experience at Bluestem Brands
Before joining General Mills, Scott J. Holthaus worked at Bluestem Brands as a Digital Marketing Manager from 2013 to 2016 for three years in Eden Prairie. In this capacity, he honed his skills in digital marketing and contributed to the company's broader marketing strategies.
Career at Digital River
Scott J. Holthaus was employed at Digital River as an Associate Program Manager - Interactive Marketing from 2012 to 2013 for one year in the Greater Minneapolis-St. Paul Area. This role involved managing interactive marketing initiatives, further developing his expertise in digital marketing strategies.
Education and Professional Development
Scott J. Holthaus studied Multimedia Graphic Design at MN School of Computer Imaging, earning an A.A.S degree in 2004. He has built a significant professional portfolio over the years, gaining comprehensive experience in digital media, advanced analytics and attribution, social media, search engine optimization (SEO)/search engine marketing (SEM), and is Adwords certified.
Industry Experience and Specialization
With over 13 years of experience in the marketing industry, Scott J. Holthaus has worked on global and national Fortune 500 brands including Fingerhut, EA Sports, Microsoft, Nuance Communications, Chipotle, Dish Network, Johnsonville, SuperValu, and Great Clips. He specializes in various areas such as advanced analytics, targeting with 1st and 3rd party data, A/B testing, TV negotiation, web design, e-commerce/direct response, and entrepreneurship.