Scott Marcoux
About Scott Marcoux
Scott Marcoux is the Head of Insights for the Cereal Operating Unit at General Mills, based in Minneapolis, Minnesota. He has over two decades of experience at General Mills, holding various roles in consumer insights and management across multiple product categories.
Current Position at General Mills
Scott Marcoux currently serves as the Head of Insights for the Cereal Operating Unit at General Mills in Minneapolis, Minnesota. In this role, he leads the consumer insights team, contributing to operating unit strategies through consumer understanding and insight-driven decision-making. This position allows him to leverage his extensive background in consumer insights across various product categories.
Previous Roles at General Mills
Scott Marcoux has a long history with General Mills, holding several significant roles. Before his current position, he served as Head of Insights for various operating units including yogurt (2017-2018) and baking (2016-2017). He also worked as the Senior Consumer Insights Manager for the Big G Cereal Division (2013-2016) and for Shopper Insights (2009-2013). Earlier in his tenure, he managed consumer insights for Totino's Pizza and Hot Snacks, as well as Pillsbury Toaster Strudel (2006-2009). His career at General Mills began as a Consumer Insights Associate and later, Senior Associate (2002-2006), following his role as the National Recruiting Manager for the Consumer Food Sales Division (1999-2001).
Educational Background
Scott Marcoux holds an MBA in Finance from the University of Maryland - Robert H. Smith School of Business, where he studied from 1997 to 1999. He also earned a Bachelor of Science in Management from the United States Military Academy at West Point, where he studied from 1990 to 1994. His educational background has provided a solid foundation for his career in consumer insights and management.
Military Experience
Before transitioning to a corporate career, Scott Marcoux served in the US Army as an Adjutant General Corps Officer from 1994 to 1999 in Arlington, Virginia. This experience imparted him with strong leadership and organizational skills, which he later applied to his roles in consumer insights and management at General Mills.
Expertise in Consumer Insights
Scott Marcoux has over two decades of experience in consumer insights, having worked across multiple product categories at General Mills including cereal, yogurt, baking, and snacks. He has played a key role in formulating consumer insights strategies for brands such as Totino's Pizza and Hot Snacks, as well as Pillsbury Toaster Strudel. His expertise has significantly contributed to various operating unit strategies and decisions, underpinning his leadership roles at the company.