Scott Zhang
About Scott Zhang
Scott Zhang is the Ecommerce Director at General Mills in Shanghai, China, with over a decade of experience in marketing, digital marketing, and global eCommerce.
Current Title and Role
Scott Zhang currently holds the position of Ecommerce Director at General Mills. He has been with the company since December 2017, managing and directing their ecommerce operations from Shanghai City, China. His role involves overseeing digital sales strategies, leveraging his extensive background in marketing and ecommerce.
Professional Experience at Heineken China
Before joining General Mills, Scott Zhang served as the National Online Trade Marketing Manager at Heineken China for a brief period in 2017. During his four-month tenure, he was based in Shanghai City, China, where he focused on online trade marketing initiatives for the global beverage company.
Role at Philips Lighting
Scott Zhang worked as the Digital Marketing Ecommerce Manager at Philips Lighting from 2015 to 2017 in Shanghai City, China. His two-year tenure at Philips Lighting involved the development and execution of digital marketing strategies, aimed at boosting ecommerce performance for the lighting solutions provider.
Early Career at Northstar Research Partners
Scott Zhang began his professional career as an Associate Consultant at Northstar Research Partners in Toronto, Canada. From 2008 to 2010, he spent two years conducting market research and gaining valuable insights into consumer behavior and industry trends. This role laid the foundation for his future endeavors in marketing and ecommerce.
Educational Background
Scott Zhang achieved a Bachelor of Arts (B.A.) in Economics from the University of Toronto, where he studied from 2004 to 2008. Prior to university, he attended Mission San Jose High School from 2000 to 2004. His academic background in economics has provided a solid basis for his career in marketing and ecommerce.