Shandamarie Franzen
About Shandamarie Franzen
Shandamarie Franzen is an Associate Brand Manager at General Mills, specializing in Strategic Growth Customers Small Format. She has a robust background in marketing and brand management, with significant contributions to product launches and strategic growth plans.
Current Role at General Mills
Shandamarie Franzen currently serves as Associate Brand Manager for Strategic Growth Customers Small Format at General Mills. In this role, she successfully leads initiatives to develop and manage brand strategies, focusing on small format retail segments. Her responsibilities include formulating marketing plans and driving growth for the company's products in targeted markets.
Past Positions at General Mills
Shandamarie Franzen has held various key positions at General Mills, contributing to the company's success through different roles. She was Associate Marketing Manager for Snacks Strategic Growth Customers, and previously managed Nature Valley Granola Bars. Other significant positions include Sr. Marketing Associate for both Nature Valley and Pillsbury, as well as Customer Replenishment Analyst for Walmart & Sam's Club, and Vendor Inventory Analyst for Target.
Education and Expertise
Shandamarie Franzen earned her Master of Business Administration (M.B.A.) from the University of Minnesota's Carlson School of Management, where she focused on Marketing. She also holds a Bachelors of Science in Marketing from St. Cloud State University. Her academic background and extensive professional experience have equipped her with a deep understanding of marketing strategies and brand management.
Notable Achievements
During her tenure at General Mills, Shandamarie Franzen has earned significant achievements. She led a cross-functional team that launched a new product line in the small format retail segment, increasing market share by 15%. She also developed a strategic growth plan resulting in a 10% annual sales increase. In 2020, she received the General Mills 'Excellence in Leadership' award for her exemplary performance in brand management.
Mentorship and Team Leadership
Shandamarie Franzen is also known for her dedication to mentoring junior brand managers and marketing associates. She has fostered a collaborative and high-performing team environment within General Mills, facilitating professional growth and development among her colleagues through mentorship and guidance.