Shannon Bierly
About Shannon Bierly
Shannon Bierly is the Snacks Consumer Experience Insights Manager at General Mills, with a background in marketing, economics, and data analytics. She has held various roles in consumer and shopper insights since joining General Mills in 2018.
Current Role as Snacks Consumer Experience Insights Manager
Shannon Bierly currently works at General Mills as the Snacks Consumer Experience Insights Manager. In this role, she focuses on understanding consumer preferences and behaviors to improve customer experiences with snack products. Her responsibilities include analyzing consumer data, developing insights to guide product innovations, and shaping marketing strategies to enhance brand engagement.
Professional Experience at General Mills
Shannon Bierly has been with General Mills since 2018, holding various roles in consumer and shopper insights. She initially served as the Global Consumer Insights Associate Manager - K12 Insights & Innovation from 2018 to 2019. She then transitioned to the role of Shopper Insights Manager, a position she held from 2019 to 2022. Throughout her tenure, Shannon has contributed to product innovation and consumer-focused strategy development.
Previous Roles at Target
Before joining General Mills, Shannon Bierly worked at Target in multiple capacities. From 2007 to 2010, she served as a Buyer in Minneapolis, Minnesota. She later advanced to the position of Senior Buyer from 2010 to 2013, where she concentrated on strategic sourcing and vendor management.
Educational Background
Shannon Bierly completed her Bachelor of Business Administration (BBA) in Marketing & Economics at the University of Wisconsin-Madison, graduating in 2002. Additionally, she holds a certification in Advanced Data Analytics from the University of Minnesota, which she obtained in 2017. Her educational foundation has equipped her with the necessary skills to excel in consumer insights and analytics.
Notable Achievements
Shannon Bierly has several notable achievements in her career. In 2021, she led a cross-functional team at General Mills that developed and launched a new snack product line. Her expertise was also highlighted when she presented on 'Leveraging Data for Consumer-Centric Innovation' at the 2022 Consumer Insights & Analytics Conference. Additionally, she volunteers as a mentor for young professionals through the Minneapolis Marketing Association.