Shannon Heine
About Shannon Heine
Shannon Heine is the Marketing Communications Manager at General Mills, specializing in Natural & Organic brands and experienced in grassroots marketing channels.
Current Role at General Mills
Shannon Heine currently holds the position of Marketing Communications Manager at General Mills. In this role, she leads marketing communications strategy and advertising for the company's Natural & Organic brands, including Annie's, Cascadian Farm, and Muir Glen.
Work Experience at General Mills
Shannon Heine has a significant tenure at General Mills, having worked in multiple roles. From 2019 to 2021, she served as the Marketing Communications Manager in the Greater Minneapolis-St. Paul Area. Prior to that, she was the Assistant Manager of Marketing Communications from 2016 to 2019. She initially joined General Mills as an Assistant Communications Manager in 2014, and held this position until 2016.
Experience at Carmichael Lynch Spong
Before her tenure at General Mills, Shannon Heine worked at Carmichael Lynch Spong as a Senior Associate from 2010 to 2014. This role involved gaining experience in various aspects of marketing communications and public relations, setting a strong foundation for her future roles in the industry.
Previous Roles and Internships
Shannon Heine has held various roles and internships that enhanced her expertise in marketing communications. In 2009, she worked as a Community Relations Intern at the University of Minnesota Academic Health Center for 11 months and as a Marketing & Events Intern at Ronald McDonald House Charities, Upper Midwest for three months. Additionally, she served as a Wish Services Intern at Wishes & More in 2008 for seven months, and was a College Algebra Peer Assisted Learning Facilitator at the University of Minnesota Academic Health Center from 2007 to 2010.
Educational Background
Shannon Heine studied at the University of Minnesota-Twin Cities, where she earned a Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from 2006 to 2010. Her academic background provided a solid foundation that supports her career in marketing communications.
Expertise in Grassroots Marketing
Shannon Heine has extensive experience in grassroots marketing channels, including experiential marketing, public relations, and influencer marketing. Her specialization includes creating unique consumer connections across national media, brand partnerships, and in-store surround strategies.
Passion for Consumer Solutions
Shannon Heine is passionate about solving consumer problems through tangible brand solutions and remarkable brand experiences. She excels at building and leading teams to deliver best-in-class marketing communications strategies, creative solutions, and activations.