Sharon Sheng
About Sharon Sheng
Current Role at 通用磨坊
Sharon Sheng currently serves as the National In-store Activation Manager at 通用磨坊 in Shanghai. In this role, she oversees the planning and execution of in-store marketing activities, ensuring optimal brand visibility and consumer engagement. Her responsibilities include coordinating with various teams, managing promotional events, and analyzing market trends to refine strategies.
Previous Experience at The HEINEKEN Company
From 2017 to 2018, Sharon Sheng worked as a National Operations & Assets Manager at The HEINEKEN Company in Shanghai. During her tenure, Sharon was responsible for managing operational processes and asset utilization across various locations. Her role involved enhancing operational efficiency and ensuring asset maintenance to support promotional campaigns.
Previous Roles in FMCG Industry
Sharon Sheng has an extensive background in the FMCG sector, having held key management positions in multiple companies. She worked as a National Promotion Manager at Bacardi Wines & Spirits Ltd. from 2013 to 2016 and as a National Promoter Team Manager at HJ Heinz from 2010 to 2013. Her responsibilities in these roles ranged from managing promotional initiatives to overseeing nationwide teams, contributing to the growth and sustainability of these brands in the market.
Education and Expertise
Sharon Sheng studied Business Management at Tianjin University, earning a Bachelor's degree. With over 20 years of experience in the FMCG industry, Sharon possesses deep knowledge in trade marketing, customer insight, and strategic operations. Her academic background and extensive professional experience enable her to influence stakeholders and drive effective marketing strategies.
Early Career and Field Marketing
Starting her career at PICO International as an Account Executive from 1997 to 1999, Sharon Sheng later became the National Operations Manager at Unisono Field Marketing Ltd from 2005 to 2009 in Shanghai. She also served as an Account Director at Linkfree Marketing Services Ltd from 2009 to 2010. These early roles helped her build a strong foundation in account management, field marketing, and operational efficiency.