Sheila Ketcham
About Sheila Ketcham
Current Role at General Mills
Sheila Ketcham currently holds the position of Consumer Insights Associate at General Mills in the Greater Minneapolis-St. Paul Area. In her role as a Consumer Insights Associate, she focuses on understanding consumer behavior and preferences to drive strategic business decisions. She began her tenure at General Mills in September 2015 and brings over 20 years of experience to the company.
Additional Role at General Mills
In addition to her role as Consumer Insights Associate, Sheila Ketcham also serves as a Category Development Manager at General Mills. This role involves working closely with retailers and utilizing data to optimize product categories and drive sales growth. Her dual roles highlight her extensive expertise and ability to manage multiple responsibilities effectively.
Past Experience at Unilever
Before joining General Mills, Sheila Ketcham worked at Unilever as a Category Manager from 2006 to 2010. During her tenure, she managed product categories and developed strategies to increase market share and sales. Her four-year experience at Unilever helped hone her skills in category management and consumer insights.
Previous Role at Crossmark Sales & Marketing
Sheila Ketcham also spent two years at Crossmark Sales & Marketing as a Senior Client Services Manager from 2004 to 2006. In this role, she led client service initiatives and developed effective strategies to enhance client relationships and drive business growth. Her responsibilities included managing accounts, synthesizing data, and creating impactful stories for clients.
Education and Expertise
Sheila Ketcham holds a Master of Business Administration (M.B.A.) in Marketing from the University of Minnesota-Twin Cities. Her educational background has equipped her with strong analytical and strategic thinking skills. With over 20 years of management experience, she is recognized for her expertise in consumer insights, category management, account management, data synthesis, and project management.