Shelly Bruch
About Shelly Bruch
Shelly Bruch is the Manager of Brand Experience at General Mills in Canada, with over 20 years of experience in various roles within the company.
Current Role at General Mills
Shelly Bruch currently holds the position of Manager, Brand Experience at General Mills in Canada. In this role, she is responsible for developing and implementing strategies that enhance brand perception and consumer engagement. Her extensive background in various aspects of the company's operations makes her well-suited for this position.
Previous Roles at General Mills
Shelly Bruch has held numerous positions at General Mills in Canada over the past two decades. She served as Associate Manager, Brand Partnerships & Licensing from 2019 to 2022 and as Sales Operations Analyst - Sales from 2016 to 2019. Prior to these roles, she was a Supply & Demand Planner for Strategic Business and Associate Customer Supply Chain Manager. Between 2004 and 2015, she worked in trade marketing execution, logistics operations, and demand planning.
Career Beginning
Shelly Bruch began her career at Blockbuster Canada, where she worked as an Assistant Buyer from 1994 to 1999. She later transitioned to General Mills Canada, starting as a Purchasing Agent. Over the years, she advanced through various roles, gaining expertise in logistics operations, trade marketing, and demand planning before moving into brand management.
Educational Background
Shelly Bruch earned her Bachelor of Arts degree in Psychology from The University of Western Ontario. This educational foundation provided her with critical thinking and analytical skills, which have been valuable throughout her career in demand planning, supply chain management, and brand experience at General Mills Canada.
Expertise in Supply Chain and Demand Planning
With over 20 years of experience at General Mills Canada, Shelly Bruch has developed extensive expertise in supply chain management and demand planning. Her roles have included Demand Planning Manager and Logistics Operations Planner. This in-depth experience has equipped her with the knowledge and skills to effectively manage the supply chain and demand planning aspects of the business, contributing significantly to operational efficiency.