Sonja Crain
About Sonja Crain
Sonja Crain is the Global Consumer Insights and Innovation lead at Blue Buffalo, a division of General Mills, with over 15 years of experience in consumer insights.
Title at General Mills
Sonja Crain currently holds the position of Global Consumer Insights - Innovation at Blue Buffalo, which is part of General Mills. She has been with the company since December 2019, working in Golden Valley, MN. In her role, she leads the discovery of consumer, cultural, category, and competitive insights, with a particular focus on Pet Parent / Consumer First Design to inspire brand strategy.
Professional Experience at Securian Financial
Sonja Crain worked at Securian Financial as a Customer and Channel Partner Insights Manager from 2018 to 2019. During her one-year tenure in the Greater Minneapolis-St. Paul Area, she was responsible for managing customer insights and channel partner relationships, contributing to the company's strategic development.
Role at NovuHealth
Between 2016 and 2018, Sonja Crain served as a Health Care Market & Behavior Research Analyst at NovuHealth in the Greater Minneapolis-St. Paul Area. In this role, she focused on analyzing market trends and consumer behavior in the healthcare sector, providing critical insights for business decisions.
Early Career at 3M
From 2011 to 2016, Sonja Crain worked as a Consumer Insights Specialist / Manager at 3M in the Greater Minneapolis-St. Paul Area. Over these five years, she specialized in gathering and interpreting consumer data, which helped inform product development and marketing strategies.
Educational Background
Sonja Crain earned a BS in Marketing from Drake University. Her education provided a solid foundation in marketing principles, which she has applied throughout her career in various consumer insights roles. Studying at Drake University played a key role in her professional development.