Sophia Fytatzi
About Sophia Fytatzi
Sophia Fytatzi is a Regional Brand Manager at General Mills in Athens, with over a decade of experience in supply chain and sales roles, including significant tenure at Unilever.
Title: Regional Brand Manager
Sophia Fytatzi is the Regional Brand Manager at General Mills, based in Athens. She specializes in overseeing brand management across Europe and Australia, focusing on Holistic Margin Management. Her role involves strategic planning, product positioning, and enhancing brand visibility in the market.
Previous Roles at Unilever
Sophia Fytatzi has over eight years of experience at Unilever, where she held multiple positions. She worked as a Customer Replenishment Specialist from 2011 to 2014 and later transitioned to a Demand Planner role from 2014 to 2017. In 2017, she became a Supply Chain Business Partner and held this position until 2018. These roles provided her with extensive experience in supply chain management and demand planning.
Role at Upfield
From 2018 to 2019, Sophia Fytatzi served as a Category Manager at Upfield in Athens. In this role, she was responsible for category strategy development, market analysis, and driving category growth. Her experience at Upfield further honed her skills in category management and market positioning.
Education and Executive MBA
Sophia Fytatzi holds an Executive Master of Business Administration (MBA) from the Athens University of Economics and Business, completed between 2016 and 2018. She also achieved a degree in Management Science and Technology from the same institution. Her academic background has equipped her with a strong foundation in business management and strategic decision-making.
Specialization in Holistic Margin Management
Sophia Fytatzi specializes in Holistic Margin Management, focusing on the Europe and Australia regions. This specialization involves comprehensive margin improvement strategies, cost management, and optimizing operational efficiency. Her expertise in this area is a key asset in her role as Regional Brand Manager at General Mills.