Sophie Duseigneur
About Sophie Duseigneur
Sophie Duseigneur is a senior marketing professional with over 20 years of experience in strategic and operational marketing within multinational companies, currently serving as Responsable Marketing Senior for Southern Europe at General Mills.
Current Role at Jacobs Douwe Egberts
Sophie Duseigneur currently serves as the Directeur Marketing, Digital & Stratégie commerciale in Southern Europe at Jacobs Douwe Egberts. Her responsibilities encompass overseeing marketing, digital strategy, and commercial strategy for regions including France, Greece, and Spain/Portugal.
Previous Roles and Experience
Sophie Duseigneur has accumulated extensive experience in marketing throughout her career. She held the position of Marketing Director Southern Europe at Jacobs Douwe Egberts from 2018 to 2021. Additionally, she served multiple roles at General Mills, including Responsable Marketing Senior and Responsable Marketing, covering various regions such as France, Belgium, Holland, Italy, and Southern Europe. She also has experience from her time as Chef de Marque Senior at Coca-Cola France and a personal project at Tour du Monde.
Education and Academic Background
Sophie Duseigneur's academic background includes a degree in Marketing from ESCP Europe, where she completed the Parcours Grande Ecole program from 1995 to 1999. Prior to that, she prepared for HEC at Danielou prepa from 1993 to 1995. Her education has provided a robust foundation for her extensive career in marketing.
Strategic and Operational Marketing Expertise
With over 20 years of experience in strategic and operational marketing, Sophie Duseigneur has a proven track record in launching and repositioning brands to create profitable and sustainable value. She has worked with multinational companies such as Coca-Cola and General Mills, where she managed diverse marketing functions across multiple regions.
Leadership and Team Management
Sophie Duseigneur is recognized for her leadership capabilities, having managed a team of 25 professionals across Southern Europe, including France, Greece, Spain, and Portugal. She is known for her collaborative spirit and effective work with both internal teams and external partners to drive business growth and expertise development.
Digital Ecosystem and CSR Initiatives
Sophie Duseigneur has significant experience in managing digital ecosystems, including lead generation, marketing automation, e-commerce, and CRM systems. At Jacobs Douwe Egberts, she developed and implemented a comprehensive CSR strategy and roadmap. She has also led business model transformation agendas and contributed to Diversity, Equity & Inclusion (D&I) initiatives, fostering an inclusive company culture.