Sophie Duval
About Sophie Duval
Sophie Duval is the Global Marketing Director for Häagen Dazs Shops at General Mills, based in Région de Paris, France.
Title and Current Position
Sophie Duval currently serves as the Global Marketing Director for Häagen Dazs Shops at General Mills. She works out of the Région de Paris, France, where she leads marketing efforts for the renowned ice cream brand.
Education and Expertise
Sophie Duval studied at EM Lyon, where she earned a Master's in Management with a focus on Marketing, completing her studies from 2000 to 2004. She also attended Lycée Despiau, where she achieved a Bac S with mention 'Très Bien', and earlier attended Lycée Montaigne.
Professional Background
Sophie Duval has a rich history in the FMCG sector. Prior to her current role, she held multiple positions at Yoplait, including Lead of European CSR strategy from 2018 to 2019, and EU Innovation and Communication Marketing Manager from 2017 to 2018. She also served as Marketing Manager Yoplait France from 2015 to 2017. Her career also includes various roles at Mondelēz International between 2008 and 2015 and Danone from 2004 to 2007.
Notable Achievements
At Häagen Dazs, Sophie Duval led the launch of a new product line that significantly boosted sales in its first quarter. She implemented a successful global marketing campaign that increased brand visibility in emerging markets and developed a comprehensive CSR strategy focused on sustainability and community engagement. Additionally, she played a key role in digitizing Häagen Dazs's marketing strategies by integrating advanced analytics and AI tools.
Industry Contributions
Sophie Duval is a recognized thought leader in her field. She has received an industry award for innovative marketing strategies in the FMCG sector. She mentors junior marketing professionals at General Mills and regularly speaks at international marketing conferences on brand strategy and consumer engagement. Additionally, she has authored several articles on marketing innovation and brand management published in leading industry journals.