Stephanie Xu
About Stephanie Xu
Stephanie Xu is a Senior Associate Brand Manager for Dairy Innovation at General Mills, with a diverse background in marketing, policy advising, and venture capital.
Title and Current Position
Stephanie Xu is a Senior Associate Brand Manager specializing in Dairy Innovation at General Mills. She is currently based in the Greater Minneapolis-St. Paul Area. In her role, she focuses on developing and managing brand strategies for dairy products.
Education and Expertise
Stephanie Xu holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, which she completed from 2018 to 2020. She also earned a Bachelor of Arts (BA) in Public Policy from Duke University, where she studied from 2009 to 2013. Additionally, she graduated from Phillips Academy in 2009. Her background in business and public policy provides a strong foundation for her career in brand management and strategic marketing.
Career Background
Stephanie Xu has a diverse professional background that includes roles in both the public and private sectors. She began as a Volunteer Coordinator for the North Carolina Republican Party in 2012 and later interned at VOX Global in 2013. She served as Deputy South Regional Finance Director for the Republican National Committee from 2013 to 2017. She also held roles at the 58th Presidential Inaugural Committee and the White House Office of Science and Technology Policy. Before her current position at General Mills, she interned as an Associate Marketing Manager in 2019 and worked as a Venture Capital MBA Associate at MATH Venture Partners in 2020.
Achievements at General Mills
At General Mills, Stephanie Xu led the launch of a new dairy product line that significantly increased the company’s market share by 15% within the first year. She received the 'Rising Star' award for her exceptional performance in brand management and played a pivotal role in the successful rebranding of a major dairy product. She also authored a white paper on consumer trends in the dairy industry, published in a leading industry journal.
Industry Contributions
Stephanie Xu is actively involved in mentoring junior brand managers and interns at General Mills, offering insights into career development and project management. She participated as a panelist at the 2022 Dairy Innovation Summit, where she shared her expertise on the future of dairy products in the health and wellness sector.