Surini Perera
About Surini Perera
Surini Perera is the Marketing Director for Australia and New Zealand at General Mills, with a background in marketing and engineering, and a focus on consumer-centric strategies and brand innovation.
Company
Surini Perera is currently serving as the Marketing Director for Australia and New Zealand at General Mills. She has held various significant roles within the company, contributing to the management and expansion of its brand portfolio, which includes Haagen-Dazs, Latina Fresh, Old El Paso, Nature Valley, Fibre One, 25 Degrees South, and Betty Crocker.
Title
Surini Perera is the Marketing Director for Australia and New Zealand at General Mills. In this role, she emphasizes consumer-centric approaches and fosters long-term partnerships. Her efforts include driving the development and execution of strong business and brand strategies.
Education and Expertise
Surini Perera has a diverse educational background in both business and engineering. She holds an MBA in Marketing Management from Monash University, completed between 2013 and 2016. She also earned a Bachelor of Science and Chemical Engineering from the University of Melbourne, studied from 1999 to 2004. Her academic foundation has significantly contributed to her expertise in marketing and brand management.
Professional Background
Surini Perera brings extensive experience in the FMCG sector. Before her current role at General Mills, she worked as the Marketing Manager: Latina Fresh & 25 Degrees South, and as the Senior Brand Manager: Haagen-Dazs. Her career began at Unilever, where she served as an Engineering Project Coordinator from 2004 to 2008. This diverse experience has equipped her with unique insights into both engineering and marketing domains.
Achievements
Surini Perera has been instrumental in managing and expanding General Mills' brand portfolio. She focuses on building strong business strategies and agile branding approaches. Her efforts also emphasize creativity and innovation in the rapidly evolving FMCG space. By fostering passionate teams and prioritizing consumer-centric methods, she has helped drive growth and sustain long-term partnerships with customers.