Sushma Kamath
About Sushma Kamath
Sushma Kamath is a Senior Business Analyst at Cereal Partners Worldwide and General Mills in Mumbai, with over 6 years of experience in market research and digital marketing.
Current Position at Cereal Partners Worldwide
Sushma Kamath currently serves as a Senior Business Analyst at Cereal Partners Worldwide (a joint venture between Nestlé and General Mills) in Mumbai, Maharashtra, India. In this role, she handles Digital channels and Market Mix Attribution, leveraging her expertise in analytics and digital marketing to optimize sales strategies and increase effectiveness.
Professional Experience at General Mills
Sushma Kamath also holds the position of Business Analyst at General Mills in Mumbai. Her responsibilities likely overlap with her role at Cereal Partners Worldwide, given the shared expertise in market analysis and data-driven strategy development.
Previous Role at Nielsen
Prior to her current positions, Sushma Kamath worked as a Senior Research Executive at Nielsen from 2016 to 2019. During her three years in the Mumbai Area, India, she specialized in syndicated market research, primarily servicing FMCG clients using Household Panel and RMS scan data to boost sales and market share.
Educational Background
Sushma Kamath completed her Master of Business Administration (M.B.A.) in International Business at KJ Somaiya Institute of Management Studies and Research from 2014 to 2016. Before that, she obtained a Bachelor of Engineering (B.E.) in Information Technology from the University of Mumbai, where she studied from 2008 to 2012. She also completed a two-year program in Science with PCMB as main subjects at S.I.E.S from 2006 to 2008.
Digital Marketing Experience
Sushma Kamath has significant experience in digital marketing, with a focus on SEO. She has worked as an Assistant Account Manager at Interactive Avenues in 2014 and as an Assistant Project Manager at Convonix from 2012 to 2013. Her background includes roles that have honed her digital marketing skills, key to her current responsibilities in analytics.
Passion for Fitness and Eco-Friendly Lifestyle
A passionate advocate for fitness, Sushma Kamath enjoys combining workouts with dance, such as Zumba. She also promotes eco-friendly lifestyle alternatives and seeks to integrate conscientious and collaborative approaches into both her personal and professional life.