Sydney Roberts
About Sydney Roberts
Company
Sydney Roberts is currently employed at General Mills in Minneapolis, Minnesota. She serves as the Senior Planner for Creative Performance Marketing, where her role involves strategic planning and implementation of marketing initiatives aimed at enhancing the company's creative performance.
Previous Roles
Sydney has accrued extensive experience across various roles in marketing and digital communication. She worked as a Social Media Content Manager at Modern Climate for 11 months. Prior to that, she was the Marketing and Events Lead at MartinPatrick 3 for one year. Her tenure as Digital Marketing Manager at The Coven lasted two years, and she also served in social media and office management roles at Greater Midwest Realty.
Education and Expertise
Sydney Roberts pursued Communication and Media Studies at the University of North Dakota, obtaining her degree in Communication in 2016. She attended Stillwater Area High School from 2008 to 2012. Her proficiency in digital marketing is showcased in her online portfolio at Gondola.cc, with particular expertise in engaging social media content.
Professional Background
Throughout her career, Sydney has gained wide-ranging experience in digital marketing and public relations. She has held positions such as Social Media Specialist at gish&co., Marketing Associate at Wit & Delight, LLC, and Public Relations Associate at Tunheim. Her early career involved internships focused on digital marketing and consumer insights, including roles at S and F Corporation and Lifetouch.
Skills and Approach
Known for her modern and engaging approach to digital communication, Sydney is fluent in the use of emojis and other contemporary content formats. She has combined marketing with administrative tasks in previous roles, enhancing both social media outreach and digital strategies at various companies.