Sydney Schuit
About Sydney Schuit
Sydney Schuit is a Sr. Associate Brand Manager at General Mills, specializing in emerging cereal brands, with a background in marketing and brand management across various industries.
Current Role at General Mills
Sydney Schuit currently holds the position of Senior Associate Brand Manager for Emerging Cereal Brands at General Mills in Minneapolis, Minnesota. In this role, Sydney focuses on managing and growing new cereal brands, leveraging market research and consumer insights to drive product development and marketing strategies.
Previous Roles at General Mills
Prior to her current role, Sydney worked at General Mills as Associate Brand Manager for Cereal Innovation from 2020 to 2021. During this tenure, she contributed to the development and launch of new cereal products, which included extensive market research and consumer analysis.
Experience at Colgate-Palmolive
In 2019, Sydney interned at Colgate-Palmolive in their Global Marketing Development Program for two months. During this time, she gained valuable exposure to global marketing strategies and product positioning in the Greater New York City Area.
Previous Experience with Levi Strauss & Co.
Sydney held multiple roles at Levi Strauss & Co. including Senior Manager, Email Marketing from 2017 to 2018, Email Marketing Manager from 2016 to 2017, and Assistant Manager, Demand Generation from 2014 to 2016. These roles were based in the San Francisco Bay Area and involved managing email marketing campaigns and demand generation strategies.
Educational Background
Sydney earned her MBA from The Tuck School of Business at Dartmouth, studying from 2018 to 2020. Prior to that, she completed her Bachelor of Arts degree at the University of California, Los Angeles, from 2008 to 2012. She also attended Calabasas High School from 2004 to 2008.
Achievements in Brand Management
Sydney has a notable track record in brand management. She led a successful rebranding campaign for an emerging cereal brand that resulted in a 15% increase in market share within the first year. Additionally, she developed and implemented a multichannel marketing strategy that increased online sales by 20% for a new cereal product and received the 'Rising Star' award at General Mills in 2022.