Taís Dos Anjos
About Taís Dos Anjos
Taís Dos Anjos is an Analista Sr De Consumer & Market Insights at General Mills in São Paulo, Brazil, with a background in market intelligence and consumer research.
Current Role at General Mills
Taís Dos Anjos currently holds the position of Analista Sr de Consumer & Market Insights at General Mills in São Paulo, Brasil. In this role, she focuses on leveraging consumer insights to enhance product offerings and create valuable customer experiences. Her responsibilities involve utilizing diverse methodologies to understand consumer behavior and support strategic business decisions within the consumer goods industry.
Previous Positions
Before joining General Mills, Taís worked at Hyundai Motor Brasil as Analista de Inteligência de Mercado Pleno for one year (2019-2020). She also worked at Ipsos Brasil as Analista de Pesquisa de Mercado Jr for two years (2017-2019), and earlier in her career, she served as Supervisora de Franquias at zaiom do brasil franquias ltda for 4 months in 2016. Additionally, she has experience as an Estagiária de Marketing at 3M and 3M Health Care in 2015.
Educational Background
Taís Dos Anjos holds a Master of Business Administration (MBA) from FACAMP - Faculdades de Campinas, completed in 2017, with a focus on Business Management. She also earned a Bachelor's degree in Advertising and Marketing from the same institution in 2015. Her foundational education includes completing her studies at Colégio Salesiano Dom Bosco Assunção, where she studied from 1998 to 2011.
Experience in Market Research
Taís has extensive experience in market research, having started her career evaluating consumer experiences in the retail and consumer goods sectors. Her work involves analyzing both internal and external data to support strategic decisions. Her role at Ipsos Brasil and her subsequent positions have provided her with a deep understanding of consumer behavior, which she effectively utilizes in her current role at General Mills.