Talisson Cerqueira
About Talisson Cerqueira
Talisson Cerqueira is an Analista de Trade Marketing Pleno at General Mills in São Paulo, Brazil, with a strong background in marketing and trade strategy.
Title
Talisson Cerqueira currently holds the position of Analista de Trade Marketing Pleno at General Mills in São Paulo, Brasil.
Professional Experience at General Mills
Talisson Cerqueira works as an Analista de Trade Marketing Pleno at General Mills. In this role, he manages the implementation of trade marketing strategies to improve customer engagement and sales performance. He also designs and produces marketing support materials to communicate brand messages and promotional offers effectively.
Previous Roles at Kopenhagen e Chocolates Brasil Cacau
Before joining General Mills, Talisson Cerqueira worked as an Analista de Trade Marketing Pleno at Kopenhagen e Chocolates Brasil Cacau (Grupo CRM) from 2019 to 2020. During his tenure, he focused on budget control for marketing campaigns and managed relationships with key clients, enhancing customer satisfaction and retention.
Experience at The Hershey Company
Talisson Cerqueira served as an Analista de Trade Marketing Júnior at The Hershey Company from 2018 to 2019, and previously as an Estagiário de Trade Marketing from 2017 to 2018. In these positions, he was responsible for planning and executing major corporate events and developing comprehensive training programs for sales teams.
Roles at EY
From 2014 to 2016, Talisson Cerqueira worked at EY as an Analista de Faturamento. He initially started at EY as an Auxiliar Administrativo in 2014. His duties included overseeing budget control for marketing campaigns to ensure cost-efficiency and optimal resource allocation.
Educational Background
Talisson Cerqueira obtained a Master's degree in Intelligence and Retail Management 4.0 from ESPM Escola Superior de Propaganda e Marketing, studying from 2020 to 2022. He also holds a Bachelor's degree in Marketing from Universidade Anhembi Morumbi, where he graduated Cum Laude from 2014 to 2018. Additionally, he completed an exchange program in English at Newbold College in 2011.