Tamora Fuhrmann
About Tamora Fuhrmann
Tamora Fuhrmann is a Brand Design Manager at General Mills with extensive experience in marketing and brand management, including a significant tenure at Target and a background in marketing from the University of Minnesota - Carlson School of Management.
Current Position at General Mills
Tamora Fuhrmann serves as the Brand Design Manager at General Mills. She is responsible for overseeing brand design initiatives and managing design projects to align with the company's branding strategy. Her role includes leveraging design to enhance brand presence and ensure consistency across various platforms and products.
Previous Experience at Target
Before joining General Mills, Tamora Fuhrmann accumulated extensive experience at Target. She held multiple roles, including Senior Manager in Category Marketing, Brand Marketing Manager, Category Marketing Manager, and Senior Specialist in both Category Marketing and Packaging and Campaign Production. Her tenure at Target spanned over a decade from 2004 to 2016 in the Greater Minneapolis-St. Paul Area, where she contributed to various marketing and packaging initiatives.
Educational Background
Tamora Fuhrmann studied Marketing at the University of Minnesota's Carlson School of Management, earning a Bachelor of Science (B.S.) degree. Her academic background in marketing laid the foundation for her extensive career in brand design and marketing management.
Achievements in Marketing Campaigns
Tamora Fuhrmann has led significant marketing initiatives, including a rebranding project at General Mills that increased market share by 15%. Additionally, she developed and implemented a cross-channel marketing campaign that won the 2021 American Marketing Association (AMA) award for Best Integrated Marketing Campaign.
Industry Contributions and Mentorship
In addition to her professional roles, Tamora Fuhrmann mentors junior marketing professionals through the General Mills mentorship program and has been a guest lecturer on brand strategy at the University of Minnesota - Carlson School of Management. She also published an article on transformational change management in the Journal of Brand Strategy, contributing to the academic and professional discourse on brand management.