Taran Bassi
About Taran Bassi
Taran Bassi is the Old El Paso Brand Manager for Northern Europe at General Mills, based in London, with extensive experience in brand management within the FMCG sector.
Title and Current Role
Taran Bassi holds the title of Old El Paso Brand Manager for Northern Europe at General Mills. Based in London, England, she manages the Old El Paso brand across multiple European markets, including Switzerland, the Nordics, Germany, and Benelux. In addition to this role, she is also a freelance writer.
Previous Roles in Brand Management
Before her current position, Taran Bassi held the role of International Brand Manager for the Nordics at Twinings from 2020 to 2022. Prior to that, she worked as a Shopper Marketing Manager at Lucozade Ribena Suntory for one year, from 2019 to 2020. She also served as EU Trade Marketing Manager for IAMS at Spectrum Brands, Inc from 2017 to 2019.
Early Career in Marketing
Earlier in her career, Taran Bassi worked at Beiersdorf. She started as a Digital Sales Assistant from 2015 to 2016, before becoming an Assistant Brand Manager for Elastoplast and Eucerin for seven months. This experience provided her with a strong foundation in brand management and digital sales within the Fast-Moving Consumer Goods (FMCG) sector.
Education and Academic Background
Taran Bassi holds a Master of Science in International Marketing from King's College London, which she achieved between 2016 and 2018. She also has a Bachelor of Arts in English and American Studies from the University of Leicester, completed in 2012, which included a year abroad placement at the University of Miami in 2010-2011.
Expertise in Brand and Trade Marketing
Taran Bassi has extensive experience in brand management within the FMCG sector. Her expertise includes trade marketing and account management, acquired through her various roles in leading companies. This background has enabled her to successfully manage brands across different European markets and navigate the complexities of international marketing strategies.