Tatjana Schulz
About Tatjana Schulz
Tatjana Schulz is the Marketing & CTM Lead Germany at General Mills, with extensive experience in international brand management and marketing.
Company
Tatjana Schulz is currently employed at General Mills as the Marketing & CTM Lead Germany. Her role is based in Hamburg, Deutschland.
Title
Tatjana Schulz holds the position of Marketing & CTM Lead Germany at General Mills. She previously served as a Brand Manager for the same company in 2019.
Professional Experience
Tatjana Schulz has extensive experience in brand management and marketing, having worked for multiple well-known companies. Prior to her current role at General Mills, she served as an International Brand Manager at Katjes Fassin GmbH + Co. KG for a year. She has also worked at Bahlsen as an International Junior Product Group Manager and Trainee Marketing & Sales.
Education and Expertise
Tatjana Schulz has a strong educational background in Business Administration and Wirtschaftswissenschaften. She studied at California State University, Monterey Bay; Johannes Gutenberg-Universität Mainz; and Universität Zürich. She also holds a Bachelor of Science degree in Business Administration from Universität Mannheim.
Notable Projects
Tatjana Schulz led the launch of a major marketing campaign for General Mills in Germany that significantly increased brand visibility. She played a key role in the successful rebranding of a product line at Katjes Fassin GmbH + Co. KG and developed a new product strategy at Bahlsen that resulted in a 15% market share increase.