Taylor Gessell
About Taylor Gessell
Taylor Gessell is the Marketing Communications Manager for Yogurt at General Mills, leading brand experience strategies for products like Yoplait and Go-Gurt.
Current Role at General Mills
Taylor Gessell is currently the Marketing Communications Manager for the Yogurt division at General Mills in Minneapolis, MN. In this role since February 2012, Taylor leads brand experience strategies for the yogurt portfolio, which includes brands like Yoplait, Go-Gurt, and Oui. Responsibilities include managing activation briefs and orchestrating the connected consumer experience across various channels such as creative design, media, packaging, PR, and promotions.
Previous Experience at Publicis Groupe
Prior to joining General Mills, Taylor Gessell worked at Publicis Groupe as an Account Management Intern in New York City, NY. This stint lasted for two months in 2011, where Taylor gained foundational experience in account management.
Education and Advertising Expertise
Taylor Gessell studied Advertising at the University of Oklahoma, achieving a Bachelor's degree between 2007 and 2011. This formal education laid the groundwork for a career focused on marketing communications and brand management.
Specialization in Consumer Experiences
Taylor Gessell specializes in creating end-to-end consumer experiences that span online and in-store environments. This includes developing strategies for connected consumer experiences, which leverage various marketing channels to enhance brand and retail performance.