Thabata Toniato
About Thabata Toniato
Thabata Toniato is a Sr Marketing Analyst at General Mills, focusing on Category, Project, and Portfolio Management within the consumer goods sector.
Title
Thabata Toniato is currently a Senior Marketing Analyst for Kitano at General Mills, based in São Bernardo do Campo, São Paulo, Brazil. Her role is conducted in a hybrid work environment.
Background
Thabata Toniato's career history includes multiple roles in marketing and administration. She started as an Administration Young Apprentice at Grupo Roveri, working from 2014 to 2016 in São Caetano do Sul, São Paulo, Brazil. She later gained experience as a Marketing Intern at Anton Paar, advancing to Marketing Analyst within two years. Thabata also worked at Safra, where she held positions as a Marketing Analyst for SafraPay and Safra Invest over a period from 2020 to 2023.
Education and Expertise
Thabata studied at USP - Universidade de São Paulo and earned an undergraduate degree in Marketing from 2018 to 2021. She furthered her education with a Master of Business Administration (MBA) from Marketing Week Mini MBA with Mark Ritson, completed in 2024. Her expertise lies in Category, Project, and Portfolio Management. She has developed a range of skills including effective communication, PR, and earned media.
Roles and Responsibilities at Kitano
As a Sr Marketing Analyst at Kitano, Thabata Toniato manages performance metrics such as sell-in, sell-out, price index, P&L, and CFR for Kitano's product portfolio. She also co-leads the monthly Product Management Review, presenting data to senior leadership. Furthermore, she is responsible for overseeing innovation and renewal projects, ensuring timely compliance with schedules and effective cross-team collaboration.
Project and Portfolio Management
In her role at Kitano, Thabata Toniato has developed significant skills in managing Category, Project, and Portfolio Management. Her work focuses on handling performance metrics and ensuring that essential data is accurately presented to senior leadership. Thabata is also involved in innovation and renewal projects, emphasizing adherence to schedules and fostering cross-team collaboration.