Thatiane Corbellini

Thatiane Corbellini

Sr Strategy & Commercial Operations Director (Diretora Sr Marketing, Trade E Vendas) @ General Mills

About Thatiane Corbellini

Thatiane Corbellini is the Sr Strategy & Commercial Operations Director at General Mills in São Paulo, with over 20 years of experience in the consumer goods industry.

Current Position at General Mills

Thatiane Corbellini is currently serving as the Sr Strategy & Commercial Operations Director at General Mills Brasil in São Paulo. In this role, she leads the integrated commercial strategy and operations, which encompass marketing, route to market, sales, merchandising, and trade marketing functions.

Previous Roles at General Mills

Prior to her current position, Corbellini worked as the Route to Market & Trade Sr Director at General Mills Brasil from 2018 to 2023. In this role, she focused on optimizing routes to market and trade strategies. Her efforts significantly contributed to the company's market share and profitability.

Experience at RB and J.Macedo

In 2017, Thatiane Corbellini served as the Trade Marketing Director at RB in São Paulo for seven months. Before that, she was the Trade Marketing & Revenue Management Head at J.Macedo from 2015 to 2017, where she focused on trade marketing strategies and revenue management.

Tenure at Mondelēz International and Kraft Foods

Corbellini's extensive career also includes roles at Mondelēz International from 2007 to 2014, where she first served as Indirect Channel Sr Sales Manager in the Curitiba Area and later as Sales Director for Distributors & Indirect Channels in São Paulo. Prior to Mondelēz, she worked at Kraft Foods in various positions, including National Sr HR Manager, National Sr Trade Marketing Manager, Key Accounts and Regional Supermarkets Sales Manager, and Trade Marketing Category Manager.

Educational Background

Thatiane Corbellini has a rich educational background. She studied General Management at MIT Sloan Executive Education, focusing on Leading Organizations and Change, from 2018 to 2019. She also completed a Digital Marketing course at Udacity in 2017. Additionally, she holds a Post-Graduate degree in Marketing from FAE Centro Universitário (1997-1998) and a Bachelor's Degree in Business Administration and Management, General from the same institution (1991-1995).

Expertise and Focus Areas

With over 20 years of experience in the consumer goods industry, Corbellini is highly skilled in commercial strategy and transformational leadership. She has led various commercial transformation initiatives that have improved revenue, market share, and profitability at multiple companies. She is passionate about shopper marketing, change management, innovation, and customer collaboration. Corbellini enjoys working with diverse and cross-functional teams to create value.

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