Tiana Birawer
About Tiana Birawer
Tiana Birawer is the Associate Brand Manager for Nature Valley Innovation at General Mills, recognized for her contributions to sustainability and eco-friendly packaging.
Current Role at General Mills
Tiana Birawer serves as the Associate Brand Manager for Nature Valley Innovation at General Mills. In this role, she leads initiatives focused on product development and sustainability. Her responsibilities include managing new product launches, developing marketing strategies, and ensuring the brand's alignment with eco-friendly standards.
Previous Positions at General Mills
Before her current role, Tiana Birawer worked as an Associate Brand Manager for Cheerios from 2019 to 2021. She also had a brief tenure as an Associate Brand Manager Intern for Cocoa Puffs in 2018. In both roles, she operated out of the Greater Minneapolis-St. Paul Area, gaining valuable experience in brand management and consumer marketing.
Career at Ryan Companies and RSP Architects
Tiana Birawer worked as a Regional Marketing Manager at Ryan Companies US, Inc. from 2015 to 2017. In her early career, she was employed as a Marketing Manager at RSP Architects for five years, from 2010 to 2015. These roles helped her build a strong foundation in marketing and management.
Educational Background
Tiana Birawer holds a Bachelor of Science in Journalism from the University of Florida. She furthered her education with a Master of Business Administration (MBA) from the University of Minnesota's Carlson School of Management. These academic credentials have equipped her with a comprehensive understanding of both communication and business management.
Major Contributions and Awards
Tiana Birawer made significant contributions to the Nature Valley brand by leading the launch of a new product line focused on sustainability. She played a critical role in a campaign that increased brand awareness by 15%. Her efforts earned her the 'Innovator of the Year' award at General Mills. Additionally, she shared her insights on consumer preferences for healthy snacks as a guest speaker at the 2022 Food Marketing Summit.
Community Involvement
Tiana Birawer volunteers as a mentor for young professionals through the Minnesota Marketing Association. Her involvement in this mentorship program reflects her commitment to supporting the development of future marketing leaders.