Tony Urch
About Tony Urch
Tony Urch is a Senior Business Account Manager at General Mills, specializing in managing Tesco accounts with over 15 years of experience in the FMCG sector.
Current Position at General Mills
Tony Urch holds the position of Senior Business Account Manager - Tesco at General Mills. Based in Uxbridge, he is responsible for managing key accounts and leveraging his extensive experience to drive business growth. With his expertise in handling significant P&Ls and overseeing critical joint business plans, Tony plays a pivotal role in the company's strategic initiatives.
Previous Role at Viator Health
From 2014 to 2016, Tony Urch served as the Head of Business Development at Viator Health Limited in Bristol, United Kingdom. During his tenure, he contributed to the company's growth by implementing effective business development strategies. His leadership skills and understanding of market dynamics were instrumental in driving new business opportunities.
Experience at Unilever
Tony Urch worked at Unilever from 2011 to 2014, initially as a Senior National Account Manager - Tesco in Leatherhead, Surrey, and then as a Senior National Account Manager - The Co-operative. During these roles, he managed significant accounts, enhancing business relationships and driving sales performance. His responsibilities included managing large portfolios and implementing comprehensive business plans.
Career at SSL International
Tony Urch's career at SSL International spanned from 2006 to 2011. He started as a Business Development Executive and quickly progressed to Business Account Executive - Waitrose & Somerfield. Later, he took on the role of Business Account Manager - Morrison's / Superdrug, based in Manchester and Slough. His contributions included managing key retail accounts and executing sales strategies that increased market share.
Education at Solent University
Tony Urch graduated from Solent University with a BA Hons in Business & Finance. This educational background provided him with a strong foundation in business principles, financial management, and strategic planning, which he has applied throughout his career in various high-level account management roles.
FMCG Sector Expertise
With over 15 years of experience in the Fast-Moving Consumer Goods (FMCG) sector, Tony Urch has worked primarily with the Top 4 Grocers in the UK. His expertise includes Category and Revenue management, and he has a proven track record of managing complex Joint Business Plans and large P&Ls. His skills in leadership, analytical problem-solving, and exceeding sales and profitability targets are well recognized in the industry.