Tove Korth
About Tove Korth
Tove Korth is an Associate Brand Manager for Salty Snacks at General Mills, with a diverse background in marketing and brand management.
Current Role at General Mills
Tove Korth currently serves as the Associate Brand Manager for the Salty Snacks Convenience and Impulse Channels at General Mills. Based in Golden Valley, Minnesota, her role involves developing and executing marketing strategies to boost the performance of salty snacks in convenient and impulse purchase channels. Tove is also responsible for managing cross-functional teams to bring new product innovations to market, ensuring that all initiatives align with the overall business objectives.
Previous Roles at General Mills
Tove Korth has served in various roles at General Mills, showcasing a strong career trajectory. She recently handled the role of Associate Channel Manager for Salty Snacks and for Fruit & Salty Snacks, both in 2021. In these positions, she contributed to data-driven marketing strategies that significantly increased consumer engagement and sales growth. Prior to these roles, Tove was a Senior Brand Associate and Marketing Associate for Cheerios & Big G Strategic Revenue Management, where she worked on optimizing pricing and promotions for the cereal brands.
Early Career Experience
Before joining General Mills, Tove Korth gained significant exposure and experience through various roles. She worked as an Account Coordinator at Infinity Direct for four years and held the position of Marketing Specialist at Amcom Software. At SUPERVALU, as a Brand Marketing-Pharmacy and Health Marketing Intern, she focused on pharmacy and health marketing initiatives. Additionally, Tove has diverse experience in other sectors including serving as a Sales Associate at Kristen's Bridal and as Lead Cashier at American Eagle Outfitters.
Educational Background
Tove Korth graduated from the University of Minnesota-Twin Cities with a Bachelor of Science in Nutritional Science and a minor in Management. Her academic background laid a solid foundation for her career in brand and marketing management. Tove also attended Warroad High School, where she completed her secondary education before pursuing higher studies.
Volunteer Work and Leadership
Tove Korth has a well-rounded profile that includes significant volunteer work and early leadership experience. She volunteered as a Pediatric Patient Visitor at the University of Minnesota Medical Center, providing emotional support to young patients. She also contributed as a Pediatric Therapy and Rehab Inpatient Therapy Volunteer at Altru Health System. Tove gained early leadership experience as a Team Lead at Sapphire Consulting, overseeing project teams and managing client deliverables effectively.