Tsubasa Tanaka
About Tsubasa Tanaka
Tsubasa Tanaka is a Business Unit Director at General Mills in the Greater Minneapolis-St. Paul Area, with extensive experience in marketing and brand management.
Title
Tsubasa Tanaka is the Business Unit Director at General Mills, working in the Greater Minneapolis-St. Paul Area.
Company
Tsubasa Tanaka currently works at General Mills, where they serve as a Business Unit Director. General Mills, headquartered in Minneapolis, is a global leader in branded consumer foods, with a portfolio that includes iconic brands such as Cheerios, Yoplait, and Pillsbury.
Past Work Experience
Before joining General Mills, Tsubasa Tanaka worked at Kraft Foods as a Summer Associate Brand Manager for two months in 2008 in the Greater Chicago Area. They also spent four years at Porter Novelli as a Senior Account Executive from 2003 to 2007, also in the Greater Chicago Area.
Education and Expertise
Tsubasa Tanaka holds an MBA from the University of Chicago Booth School of Business, where they specialized in Marketing Management and Entrepreneurship (2007 - 2009). Additionally, they earned a Bachelor of Arts in English and Psychology from Williams College (1999 - 2003). Tanaka has also participated in study abroad programs at Keio University (2009) and UNSW (2001).
Career at General Mills
At General Mills, Tsubasa Tanaka has overseen various marketing initiatives. From 2019, they led the innovation and development of emerging yogurt brands. Between 2017 and 2018, Tanaka directed strategic growth for kid yogurt, natural, and organic yogurt segments. Prior to that, they managed marketing for well-known cereal brands such as Cheerios, Lucky Charms, and Reese's Puffs from 2016 to 2017. Tanaka also managed marketing campaigns for Yoplait Kid & Go-Gurt, as well as multiple other roles and responsibilities since joining the company in 2009.