Valentina Martínez Ferro
About Valentina Martínez Ferro
Valentina Martínez Ferro is the Marketing Manager for Häagen-Dazs Shops Iberia & LATAM at General Mills, based in the Community of Madrid, Spain.
Title
Valentina Martínez Ferro is the Marketing Manager for Häagen-Dazs Shops Iberia & LATAM at General Mills, based in the Community of Madrid, Spain.
Company
Valentina Martínez Ferro currently works for General Mills. In her role, she oversees marketing operations for Häagen-Dazs Shops across the Iberia and LATAM regions.
Professional Experience at Häagen-Dazs
Valentina has been instrumental at General Mills, where she currently manages marketing strategies for Häagen-Dazs Shops in 11 countries. She handles a network of over 100 shops, focusing on creating and executing local marketing strategies, co-creating the menu, designing promotional calendars, supervising trade marketing activities, and maintaining relationships with external partners. She is also responsible for managing the marketing budget and team, and developing media plans and content strategies.
Past Professional Positions
Prior to her current role, Valentina held the position of Sr. Brand Manager at Häagen-Dazs Shops for Southern Europe. Before General Mills, Valentina served as International Marketing Manager at Goiko Grill, offering her expertise in the marketing domain. Her earlier experiences include roles at Pernod Ricard, where she worked as Innovation Brand Manager, Brand Manager, and Junior Brand Manager. She also contributed her skills as Content Manager at Carpe Diem Digital and Brand Manager at Grupo Samán Capital. Additionally, she worked as an Account Executive at Estadeboda and as a Research Assistant at Universidad Metropolitana (VE).
Educational Background
Valentina holds a Master's Degree in Marketing/Marketing Management from the EAE Business School, achieved in 2014. She also earned a Bachelor's Degree in Liberal Arts and Sciences/Liberal Studies from Universidad Metropolitana (VE), which she completed between 2006 and 2011.
Entrepreneurial Initiatives
In addition to her professional career, Valentina has invested in personal projects showcasing her entrepreneurial spirit. These include Pizzeria Rurale and an Instagram blog named Recomiendo Madrid. Through these ventures, she demonstrates a versatile approach to business and marketing.