Valentina Serrano García
About Valentina Serrano García
Valentina Serrano García is a Business Management Associate at General Mills, with a background in marketing and sales from various internships and roles.
Current Role at General Mills
Valentina Serrano García serves as a Business Management Associate at General Mills in an on-site capacity. In this role, she develops customized marketing materials tailored to specific customer needs. She assists in pitching distribution initiatives that contribute to the company’s market expansion efforts. Additionally, she utilizes consumer data and insights to advise on best-in-class shelving principles and tracks the performance of new items to optimize product placement and sales strategies.
Previous Experience at General Mills
Before her current position, Valentina worked as a North American Retail Sales Intern at General Mills. During her seven-month tenure from 2022 to 2023 in Minneapolis, Minnesota, she gained valuable experience in sales and marketing. This role provided her with an in-depth understanding of retail operations and consumer behavior, laying the foundation for her current responsibilities.
Background in Marketing
Valentina has extensive experience in marketing roles across various companies. She worked as an Email Marketing Specialist at Slopes Marketing for six months in 2022, focusing on remote campaigns. At Global Impex USA, she served as a Sales and Marketing Intern for six months from 2021 to 2022, also in a remote capacity. Additionally, she held a position as a Digital Marketing Specialist intern at Social Synergy Co. for eight months in 2021.
Roles at The University of New Mexico
Valentina has a robust background in administrative and social media roles at The University of New Mexico. She worked as a Business Assistant from 2021 to 2022 and served as a Social Media and Content Creator intern during the same period. Prior to these roles, she was a GYM Attendant for two years from 2019 to 2021. Her diverse experience at the university equipped her with skills in content creation, social media management, and general business administration.
Educational Background
Valentina holds a Bachelor’s degree in Business, Management, Marketing, and Human Resources from The University of New Mexico, completed from 2019 to 2022. She also studied English Language and Literature at the same university, earning a certification in 2018. Additionally, she attended CESA for a brief period in 2018, achieving a Bachelor of Business Administration (BBA), and obtained a Marketing certification from Partners Academy from 2018 to 2019.