Vanessa Chen
About Vanessa Chen
Vanessa Chen is the Assistant Marketing Manager at General Mills, with over 15 years of experience in marketing and brand management.
Company
Vanessa Chen is currently working at General Mills. She has been with the company since February 2012. During her tenure at General Mills, she has held the position of Assistant Marketing Manager. General Mills is a multinational manufacturer and marketer of branded consumer foods, including cereals, snacks, and pet food, which would provide her with varied marketing experience.
Title
Vanessa Chen holds the title of Assistant Marketing Manager. In this role, she is responsible for overseeing and implementing marketing strategies that align with the company’s objectives. Her duties generally include coordinating marketing campaigns, analyzing market trends, and contributing to the brand’s growth and visibility.
Education and Expertise
Vanessa Chen’s extensive experience in marketing and brand management spans over 15 years. She has developed a strong background in product management and brand building, particularly within the cosmetics and consumer goods industries. Her expertise includes working on brand-building initiatives and managing marketing strategies for well-known brands.
Background
Vanessa Chen has a robust professional background in marketing, having worked for notable companies such as Unilever and Sisley Cosmetics before joining General Mills. At Unilever, she served as Assistant Brandbuilding Manager-Dove Hair in Shanghai from 2011 to 2012, where she worked on brand-building initiatives for Dove Hair. Prior to that, she was an Assistant Product Manager at Sisley Cosmetics in Shanghai from 2008 to 2011, gaining extensive experience in the cosmetics industry.